Ethos
At Lovebirds, we believe good design means less waste, timeless styles and durable products. We make our products using high quality locally sourced raw material, partnering with craftsmen across India and producing everything in our studio in Delhi, which not only gives us a better control on our quality but also helps us maintain ethical, fair and inclusive work culture.
Upcycling
We make upcycling a part of our practice as a different approach of looking at waste, and to be able to re-use it. Starting with our SS20 collection, we've been making upcycled coordinated cross-body bags, masks and lifestyle products, each made from the 'Katran' waste generated during the cutting stage. We have also recently made an completely upcycled handwoven fabric from our textile waste.
Locally Sourced and Produced
Based in India, all our processes are locally done, working with many craft clusters across India, using numerous handcrafted fabrics and techniques. Almost 90% of the materials are locally sourced and everything is produced in our studio in Delhi. Screen and hand block printing remains the core of our surface design.
Craft Exploration
Handcrafted fabrics and block printing have been part of our work from the start Working closely with a single craft is newer to us. Over the lasf fwo collections if has become a practice: we go to where a technique lives, learn how if is done, and work with artisans to find where else it can go. We are still learning, and we intend to keep going, one craft at a time, making each relevant to the way people dress today.
BATIK
Resort 26-27, Lunuganga
Batik was the central craft of our Lunuganga collection, and we worked on it in two countries. In Sri Lanka, the sarongs were made in collaboration with the One World Foundation. In India, we worked with artisans from the Khatri cluster in Kutch, who have practised batik for centuries, on garments that draw from the Sri Lankan tradition.
CHINTZ
Spring Summer 27, India: IYKYK, London
Chintz is a traditional hand block printing craft technique that began in India. It travelled to Britain and was reworked there for centuries. For our SS27 Collection at london Fashion Week, we returned to it with block printers in India, and together we developed a new technique. The cloth is block printed, then brushed over by hand while the print is still fresh, so the pattem is disrupted. A familiar cloth, seen again.
